Built by Family. Made for Yours.
LOOPS started with a question:
Why are belts still so complicated?
One American family - active, outdoorsy, always on the go - couldn’t find a belt that worked for all of them. Not just stylish, but simple. Comfortable. Functional. Travel-friendly. Kid-friendly. Life-friendly.
So we made our own.
From a personal search to a kitchen-table idea to a real company, LOOPS grew into a family-run business with one goal: Make the belt better.
No buckles. No jingling metal. Just smooth silicone that fits anyone, goes anywhere, and stays comfortable all day long.
We’re still a small family team - brother-in-law, sister-in-law, and mother-in-law -making belts we believe in.Because it’s not just about holding your pants up. It’s about keeping up with life.
HOLDS YOU UP - NOT BACK
Waterproof and dirt resistant, Loops are the go anywhere, do anything belt. Providing maximum range of motion let's you be at your best on the course, on the water or in the office.
Your everyday wear
Loops are comfortable to wear to work, but they're also comfortable to wear places where the WiFi doesn't reach.
Choose your style
These ultra-comfy, ultra-durable silicone belts are available in multiple colours to suit any style.
